IBBS Launches Week-Long Business Broadband Campaign For Cable Operators Targeting SMB Marketplace

Atlanta (February 16, 2010) - Integrated Broadband Services (IBBS), the leading global provider of integrated, managed broadband software and services, today announced its launch of a three-stage Commercial Services campaign to provide cable operators with new research and best practices on how to launch a successful business broadband offering.

IBBS' seven-day program will begin with its public posting and distribution of the just released Pike & Fischer white paper, The Commercial Services Opportunity for Tier 2 and 3 Cable Operators, which is available to be downloaded for free from the IBBS Web site. This document examines the opportunity available to Tier 2 and 3 cable operators, provides a revenue forecast for the sector, and offers recommendations regarding how best to pursue the opportunity.

According to Pike & Fischer Broadband Analyst, Tim McElgunn, "In attacking this multibillion dollar SMB services opportunity, Tier 2 and 3 cable operators have fundamental decisions to make regarding technology solutions, the types of customers to target, channel partners they will leverage in reaching those customers, and service portfolios to market through those channels." He continued, "Managed services are a key offering for service providers attacking the SMB space. The benefits for both providers and smaller businesses are significant, and typically provide a level of service sophistication, reliability, and business support that the small enterprise customer would find prohibitive to specify, deploy and/or manage themselves. Also of note, is that predictability in terms of monthly costs help business customers to accurately assess and justify the cost of these services."

The second phase of this campaign is scheduled for February 18, at 2:00 PM EST, when IBBS Vice President and General Manager of Commercial Services, Mike Griffith, will host a Webinar in which he will discuss this research, as well as the intricacies behind an effective managed services launch.

"With resources spread thin, operators are best served through partnerships that provide commercial services packages that include business-class products as well as applications which small and mid-size enterprises have indicated they would like to receive in a hosted manner," said Mr. Griffith. "With our finger clearly on the pulse of the broadband and cable market, IBBS not only packages various services for cable operators, but also provides training, support, and marketing to help service providers sell to their respective customer bases."

Lastly, IBBS executives will utilize their presence at the upcoming NCTC Winter Educational Conference in Long Beach to share the research findings, and answer attendee questions on how to penetrate this potentially $130 billion market (copies of the whitepaper will be available at IBBS' Exhibit, BOOTH #50).